Ticket to Future Festivals secretariatc/o Municipality of Horsens, Cultural DepartmentRådhustorvet 4DK - 8700 Horsens
The conference presents some of Europe’s leading experts on strategic cultural planning, fundraising, organisational management.
Johan Moerman is Managing Director at Rotterdam Festivals, the organisation responsible for event and policy co-ordination in Rotterdam, the Netherlands. Rotterdam has been recognised as the best event city in the Netherlands and internationally praised for its consistent and innovative festival policy.Johan Moermans specialty is concepts that optimise the co-operation between cities and event producers and maximise the results for both festival organisers and the city. He strongly believes that festivals help cities strengthen their attractiveness and image, increase the number of tourists, increase community pride, and to develop neighbourhoods.
Ása Richardsdóttir is the project leader of Ice Hot Reykjavík 2018, the biannual Nordic Dance Platform and ambassador for the Nordic Culture Fund. Ása has led a versatile career in arts, culture, academia, banking, politics and media. She was a television reporter at RÚV Iceland, founder of theatre, Kaffileikhusid, executive director of Iceland Dance Company, president of Performing Arts Iceland and creative producer for various artistic projects. Ása has been a catalyst in bringing international attention to Icelandic performing arts and Nordic dance. She is active in politics and was elected as city councillor in 2014. Her contribution at the conference will focus on how festivals in smaller communities can be locally anchored and globally innovative
Nick is a leading UK expert on cultural venues, festivals and events and cultural development with 30 years’ experience as a consultant, chief executive, COO and leader in both the commercial and public sectors. His company, FEI, specialises in strategic planning, governance, cultural programming, business planning, and fundraising for festivals, events and venues internationally. Nick authored Thundering Hooves 2.0: a ten-year strategy to sustain the success of Edinburgh’s Festivals and has advised governments and organisations worldwide. He was seconded to the London Organising Committee of the Olympic Games, as chief operating officer of the London 2012 Festival and has been Administrative Director of the Edinburgh International Festival for ten years.
Sophie Crosby is Senior Vice President of Insight & Marketing for Ticketmaster International, the leading global ticketing agent. A marketing and analytics expert in music and ticketing, Sophie’s role is to focus on the meaningful delivery of customer data and marketing tools for Ticketmaster and its clients. Prior to Ticketmaster, Sophie oversaw online marketing and analytics for a wide range of festivals, tours and concerts for the business’s now-sister company, promoter, Live Nation (formerly Clearchannel Entertainment). Sophie has held a number of senior marketing positions in the UK music industry, including roles at Sony Music, V2 Music, This Way Up Records, Chrysalis and EMI.
Jim Holt, president and CEO Memphis in May International Festival, has successfully directed one of the United States’ largest and most successful annual civic festivals, Memphis in May International Festival, since 1998. During his tenure, Holt has driven organisational and programme expansion and generated festival asset growth from $10,000 to over $3 million gaining widespread recognition and respect within the festival industry and international community.
Susanne Danig is a Performing arts producer, management Consultant and international innovator. She owns and run Danig Performing Arts Service with the new BIRCA – Bækkelund International Residency Center for Artists. Previously director of the Danish ITI Center and manager for several Danish theatres as well as producer for the two Danish festivals. She has international expertise in creating festivals and in developing arts institutions. Susanne will address the issue of alternative festivals and new formats. How can festivals develop faced with digitalization and the evolving co-creation? What does a decentralized festival look like? How can festivals connect with their essence to stay true to quality in both form and content?
Felix Guttmann is a serial entrepreneur with a broad interest. Felix is founder and chairman of Amsterdam Light Festival Foundation. Amsterdam Light Festival (ALF) is an annual light art festival in the city of Amsterdam. Artists, architects and (light) designers from all over the world bring their light artworks alive during this winter festival. ALF is a producing festival: through a highly successful Call for Concepts ALF invites artists to submit their ideas. A jury selects approx. 35 works, which are then commissioned. The artworks are placed alongside two routes: a boat route and a walking route in an open air museum-like setting. The combination of light and water is both unique and mesmerizing. Last edition ALF welcomed around 1 million visitors. After the festival the works are available for international placements.
Arts festivals that have a history of more than 50 years are rare. The Aarhus Festival shares that distinction with a short list of festivals in Europe that were established in the period after World War II. It can be argued that its longevity is a direct consequence of having a winning recipe for its audience, motivated by its offer of ‘a setting of curiosity, culture and creativity’. In his address Christopher Maughan will offer some thoughts on how the festival sector can continue to play a role as a source of inspiration, joy, reflection, and inclusion. The metaphor of ‘bridging’ is appropriate for all festival organisers who aim to make connections that are sustainable through the lives of those who attend. He will argue that to achieve that we need to understand ourselves, our motivations, strengths and weaknesses, and advocate for festivals as political systems in which economic goals are secondary to quality of life, individually and collectively.
Every year, various internationally acknowledged events and festivals for all the tastes are organised in the Tampere Region, the second largest region by population in Finland, and 38 of them are members of the Tampere Region festivals' network Pirfest. Each one of these festivals offers authentic experiences for all those interested in music, theatre, dance, circus, literature, cinema and the visual arts. Annamaija Saarela is Executive Director at Pirfest, CEO at Annamaija Music Company and has previously been President at Europe Jazz Network and Festival Director at Raahe Jazz on the Beach festival.
THE NORDICBALTIC FESTIVAL PLATFORM (NBFP) is a platform for arts festivals in the Nordic-Baltic area. It aims to foster cultural cooperation in the region by enhancing the number and strength of connections, the capacity and visibility of those festivals. Leelo Lehtla tells about their work.Leelo Lehtla has worked in classical music and the arts for over a decade managing artists careers, inaugurating and running different festivals and international projects through the PLMF Music Trust (Director, 2003) and the PLMF Arts Management (Founder and CEO, 2013). She was a member of the Board of the Estonian Music Festivals Association from 2011-2016 and is in the steering groups for the NordicBaltic Festival Platform (NBFP).
William is a management consultant who for the past 10 years has worked across the cultural, festivals & events and heritage sectors. He has particular expertise in business planning, financial management, organisational change, and how to help organisations present their potential to stakeholders in the most advantageous way. William has previously been Chief Executive of Harrogate International Festivals for 15 years. In this position, he transformed the organisation from a stand-alone summer music event into a year-round cultural powerhouse attracting audiences in excess of 100,000 annually. William has also prepared the Aberdeen 365 Events Strategy for Aberdeen City Council and advised Birmingham City Council on a new Festivals Strategy for the City.
Once a year since 1965, Aarhus Festival makes the city of Aarhus vibrant with life, energy and creativity. For 10 days in August/September every street and alley, club, stage, gallery and museum swarm with art and entertainment. Renowned traditions flourish side by side the new and unexpected. Each year, the Festival has a new theme, serving as a frame for the more than 1000 different events and 100 venues. The events vary widely and cover all aspects of art and culture and gathers more than 500.000 visitors each year. Rikke Øxner, Executive Director at Aarhus Festival, tells the story about Aarhus Festival. Before being appointed Executive Director she worked for 20 years at Roskilde Festival, has been co-founder and Chairman of Yourope (the European festival organization) and member of the advisory board at Rhythmic Music Conservatory and the board of Music Export Denmark and Aarhus 2017.
The TTFF conference takes places in Horsens, at the former State Prison. Over the last two decades, Horsens has experienced a remarkable transformation, from a national reputation as a town of crime with a frightening prison to a town known for huge concerts featuring for instance Rolling Stones, U2, Madonna and Bruce Springsteen. The prison has turned into a cultural institution. Ole Wolf from the Cultural Department at the Municipality of Horsens tells the story.
Ole Have Jørgensen holds a master in biology and has worked as City CEO in Horsens for 18 years. Today he is external consultant in Center for Research and Development in VIA Business Globalization and has published a number of international papers on place and city branding. His presentation will concentrate on the data driven part of the brand project in Horsens and will take you behind the curtain to see some of the necessary preconditions that should be considered in a brand process.